TEAM
-

Joseph Tota
FOUNDER, CEO, DIRECTOR
20+ years in consulting, technology, franchising, and operations. Proven track record scaling multi-unit businesses and driving growth through technology, strategic partnerships, and system-wide execution.
-

Robert Herman
VICE PRESIDENT OF DESIGN
30+ years in environmental and brand design across multiple industries. Expert in hardware design, development, and scalable environments, ensuring consistent brand execution and high-performing guest experiences.
-

Don DiBrita
VICE PRESIDENT OF MARKETING
20+ years in digital marketing and brand growth. Proven ability to scale customer acquisition, build engaged communities, and drive revenue through data-driven strategies across hospitality and consumer platforms.
-

Kyong Rhee
SENIOR PROJECT MANAGER
20+ years of experience in hospitality and project management, leading franchise onboarding with a focus on clear communication, operational readiness, and smooth openings. Known for a solutions-focused approach that keeps projects on track and enhances the overall franchisee experience.
-

Thomas Kuba
OPERATIONS MANAGER
10+ years of experience supporting food and beverage operations across hospitality concepts, with a strong focus on technology-driven execution, consistency, and scalability. Proven ability to implement and optimize tech-enabled programs, support multi-unit operations, and drive performance through data, systems integration, and cross-functional collaboration.
-

Gretchen Schmidt
HOSPITALITY SOLUTIONS MANAGER
20+ years of experience in sales and marketing driving growth through strategic, relationship-focused, and data-informed decision-making. Proven ability to build strong partnerships, guide development from initial interest through execution, and align marketing strategy with measurable business outcomes for sustained success.
-

Stephanie Mostoller
MARKETING COORDINATOR
10+ years of experience in hospitality, operations, and marketing coordination, focused on delivering structured training, clear communication, and operational excellence. Develops training programs for franchise and licensed locations while supporting communications that keep teams informed and prepared.
-

Adrian Ortiz
TECHNICAL SUPPORT OPERATIONS MANAGER
Background in hospitality, technology, and customer support with a focus on infrastructure and hands-on problem solving. Specializes in troubleshooting and maintaining hospitality systems to ensure smooth day-to-day operations.