TEAM

  • Joseph Tota

    FOUNDER, CEO, DIRECTOR

    20+ years in consulting, technology, franchising, and operations. Proven track record scaling multi-unit businesses and driving growth through technology, strategic partnerships, and system-wide execution.

  • Robert Herman

    VICE PRESIDENT OF DESIGN

    30+ years in environmental and brand design across multiple industries. Expert in hardware design, development, and scalable environments, ensuring consistent brand execution and high-performing guest experiences.

  • Don DiBrita

    VICE PRESIDENT OF MARKETING

    20+ years in digital marketing and brand growth. Proven ability to scale customer acquisition, build engaged communities, and drive revenue through data-driven strategies across hospitality and consumer platforms.

  • Kyong Rhee

    SENIOR PROJECT MANAGER

    20+ years of experience in hospitality and project management, leading franchise onboarding with a focus on clear communication, operational readiness, and smooth openings. Known for a solutions-focused approach that keeps projects on track and enhances the overall franchisee experience.

  • Thomas Kuba

    OPERATIONS MANAGER

    10+ years of experience supporting food and beverage operations across hospitality concepts, with a strong focus on technology-driven execution, consistency, and scalability. Proven ability to implement and optimize tech-enabled programs, support multi-unit operations, and drive performance through data, systems integration, and cross-functional collaboration.

  • Gretchen Schmidt

    HOSPITALITY SOLUTIONS MANAGER

    20+ years of experience in sales and marketing driving growth through strategic, relationship-focused, and data-informed decision-making. Proven ability to build strong partnerships, guide development from initial interest through execution, and align marketing strategy with measurable business outcomes for sustained success.

  • Stephanie Mostoller

    MARKETING COORDINATOR

    10+ years of experience in hospitality, operations, and marketing coordination, focused on delivering structured training, clear communication, and operational excellence. Develops training programs for franchise and licensed locations while supporting communications that keep teams informed and prepared.

  • Adrian Ortiz

    TECHNICAL SUPPORT OPERATIONS MANAGER

    Background in hospitality, technology, and customer support with a focus on infrastructure and hands-on problem solving. Specializes in troubleshooting and maintaining hospitality  systems to ensure smooth day-to-day operations.