Tapville Social's Tech is Lifting Guest Experiences to New Levels

Joe Tota could see six years ago just how much of a technological problem the restaurant industry was facing.

It was not only a lack thereof. There were also issues with technology serving as a replacement for hospitality, as opposed to a complementary piece. Tota’s solution came in the form of Tapville Social, a self-pour restaurant that puts the experience entirely in the hands of customers.

The typical location includes a wall with 48 self-pour taps, including craft beer, ciders, seltzers, cocktails, and wine. But the key is how customers access this amenity. Guests check in at the host station and are given a card—otherwise known as a Pour Pass—that’s synchronized to their credit card. The Pour Pass is used to turn on self-pour taps or to order food from a tabletop tablet. The menu includes burgers, sandwiches, wraps, tacos, salads, pasta, fish, brunch items, and more.